Whether you're starting a new business or running an established operation, it's great to get the word out about what you're working on. Many businesses hire PR firms to help advertise their work and accomplishments, but what do you do when you have a limited budget and can't afford a PR firm right now? One tool I found recently that could be a great solution, if you can't afford a PR firm, it's called HARO (Help a Reporter Out). It's essentially a mailing list of journalist